Marisa Thalberg: Finding Beauty in Connecting Women and Moms
Vice President, Corporate Digital Marketing Worldwide, The Estée Lauder Companies
Linked In: https://www.linkedin.com/in/marisathalberg
A full-time marketing executive, Ms. Thalberg also developed a second career as the head of ExecutiveMoms.com. Thalberg’s background spans both the client and agency worlds, including stints in progressive advertising and marketing leadership roles at Unilever Cosmetics International, SureFit, Revlon, J. Walter Thompson and Saatchi & Saatchi.
Innovating in Field of Work:
• Ms. Thalberg created the corporate global digital marketing function for The Estée Lauder Companies, which has involved strategizing, evangelizing and educating on digital and social media across their portfolio of 30 global prestige beauty brands to enable excellence in engagement and business growth. Estée Lauder has been consistently cited as having the highest overall “digital IQ” of any global beauty company.
• In her “extracurricular” life, Ms. Thalberg saw the need for accomplished professional women who are also moms to connect, and created executivemoms.com, which became a preeminent organization for content and community for this important yet under-served group of women.
• Pioneered a unique cross-portfolio, internal center of excellence function for digital marketing, to enable the company’s brands to deliver more modern consumer engagements, and drive sales.
• Executive Moms quickly garnered corporate support from companies like Scholastic, A&E Televsion Networks, Reuters, Viacom and Toys ‘R Us, and turned Thalberg into a frequent commentator on the subject of working mothers and busy women in general. In this capacity, she has appeared on NBC, CBS, FOX, The Wall Street Journal, New York Times, Chicago Tribune, Redbook, and in numerous other TV and print media nationwide.
• “My passion for Executive Moms, and the fact that I maintained this community while always having intense corporate careers turned supporting women, particularly moms with careers, into a defining purpose for me for over 11 years.”
• “I derive tremendous gratification from inspiring my own colleagues, and have become a somewhat frequent external speaker on the industry at conferences like WWD Digital Summit, CMO Forum, BlogHer, internetWeekNY, Luxury Interactive and more.”
Reinvention / Momentum:
• “I see my role as being a change agent and that means often having to rethink my own role in the process. I believe we are hitting a new phase in the development of marketing, in which digital is moving from being a discrete activity at the periphery, to being at the core and infused into all marketing, which is making it an exciting time to be a digitally-oriented marketer right now.”
• Key honors have included: An Advertising Age Women to Watch, an AWNY Working Mother of the Year, a Brand Innovators’ Top 50 Women Brand Marketers, Named 1 of 8 women globally, and the one U.S. representative, to be featured in UNICEF’s “State of the World’s Children” report
“Particularly given the pace of change in communications and business today, I really believe you have it have the humility and openness to be a constant student of the job, in order to turn around and best practice it, let alone teach it.”