Fif GhobadiansqFif Ghobadian:  Successful Mortgage Professional Creating Opportunities for Formerly Incarcerated Women
CEO, Road 22

Bio: Co-founder and CEO, Road 22. Concurrently, Sr. Director of Lending Sales & Relations, Guarantee Mortgage. Prior to that she held progressive roles in accounting & finance.

Innovating in Field of Work:

  • Added Road 22 to her full-time ‘day job’ in finance. Road 22 is a fashion brand with social mission of employing women who were formerly incarcerated.
  • Road 22 participants become professional seamstresses, creating clothes with quality fabrics and good designs, marketed online
  • Added a hand-crafted line of accessories to Road 22 line of products


  • 80% of incarcerated women are in prison for non-violence, 75% are mothers, but 58% end up back in system due to lack of opportunities and/or support. She is raising awareness and equipping former female inmates to succeed in the workforce
  • Featured in People’s Style Watch, Bloomberg Radio, Malibu Magazine, GIRLTALKHQ, Hooplaha, and more

Role Model:

  • Works with women hired at Road 22, teaches the expectations of the work world and provides them with marketable skills
  • Board Member, Pacific Primary and San Francisco Day School

Reinvention / Risk / Momentum:

  • Long-term Mortgage professional, a top producer at Guarantee Mortgage since since 2004, generates $50 million in loans annually
  • Founder and CEO of Road 22
  • Multi-lingual, English, French, Farsi
  • Single mom of 2 teenagers

“Fif added a third career to make a difference in the world.”