Fif Ghobadian: Successful Mortgage Professional Creating Opportunities for Formerly Incarcerated Women
CEO, Road 22
LinkedIn: https://www.linkedin.com/in/fif-ghobadian-7ab9775
Bio: Co-founder and CEO, Road 22. Concurrently, Sr. Director of Lending Sales & Relations, Guarantee Mortgage. Prior to that she held progressive roles in accounting & finance.
Innovating in Field of Work:
- Added Road 22 to her full-time ‘day job’ in finance. Road 22 is a fashion brand with social mission of employing women who were formerly incarcerated.
- Road 22 participants become professional seamstresses, creating clothes with quality fabrics and good designs, marketed online
- Added a hand-crafted line of accessories to Road 22 line of products
Impact:
- 80% of incarcerated women are in prison for non-violence, 75% are mothers, but 58% end up back in system due to lack of opportunities and/or support. She is raising awareness and equipping former female inmates to succeed in the workforce
- Featured in People’s Style Watch, Bloomberg Radio, Malibu Magazine, GIRLTALKHQ, Hooplaha, and more
Role Model:
- Works with women hired at Road 22, teaches the expectations of the work world and provides them with marketable skills
- Board Member, Pacific Primary and San Francisco Day School
Reinvention / Risk / Momentum:
- Long-term Mortgage professional, a top producer at Guarantee Mortgage since since 2004, generates $50 million in loans annually
- Founder and CEO of Road 22
- Multi-lingual, English, French, Farsi
- Single mom of 2 teenagers
“Fif added a third career to make a difference in the world.”