Rachel WeisssqRachel Weiss: Beauty and Digital Guru
VP of Innovation and Entrepreneurship, L’Oreal
Twitter: @nycbabylon
LinkedIn: https://www.linkedin.com/in/rachelsweiss
Website: http://www.loreal.com

Bio:  Rachel Weiss is the VP of Innovation and Entrepreneurship at L’Oreal.

Innovating in Field of Work:  

  • Rachel is an award-winning digital professional and recognized thought-leader with vast experience in emerging technology and digital marketing practices. She is currently responsible for digital marketing and innovation strategy focusing on mobile, social, content and disruptive technologies across all of L’Oreal USA.


  • Rachel is also responsible for new digital business ventures and partnerships at L’Oreal, working with many VC firms and entrepreneurs.

Role Model:

  • Rachel created L’Oreal’s initiative supporting Women in Digital through identifying and celebrating female entrepreneurs advocating digital and IT careers for women. The program focuses on all women working in digital marketing, technology and IT functions by providing mentorship, recognition, testing and recruitment opportunities.

Reinvention / Risk / Momentum

  • Rachel is a self-taught digital maven who began blogging to promote a stand-up career in the mid 90s. In 1997, she shared her thought essays on her first blog Weissworld. Weiss currently blogs and podcasts Beware of the Babylon (www.bewareofthebabylon.com) and was an original founder of the New York City Podcasting Association. She is also a contributor to The Huffington Post and other blogs. Having held creative positions at Sony Pictures and Miramax films, Rachel features a rare blend of solid digital, brand and entertainment experience.

Rachel’s vision for her programs is to address the beauty industry with technology created by women for women.