Lisa Ryan Howard: Opening Doors in Media & Advertising
SVP of Advertising for The New York Times
Lisa Ryan Howard is the SVP of Advertising for The New York Times, where she oversees an expansive portfolio of categories including fashion/luxury, watch/jewelry, retail, home/design, corporate, culture and entertainment, consumer packaged goods, healthcare and education as well as all of the company’s international advertising businesses.
She’s known for building bridges and making connections in unexpected places. In just over a year she has introduced first-time advertisers like L’Oreal, Stella Artois, Johnson & Johnson and Wendy’s to The Times by recognizing the Times’ growing millennial audience and developing innovative product offerings for these advertisers. She led innovative brand projects such as TNYT’s Cartier Mansion launch with a velum newspaper impact unit, Veuve Cliquot’s live stream and social influencer program for this year’s Polo Classic, and the first virtual reality branded content creation for Tiffany.
Lisa is a mentor in the AWNY/She Runs It Mentorship Program, as well as in The New York Times Women’s Network, and works directly with females in the industry to help open doors and gain advancement. Through her board seats (AAF, University of Georgia AdPR Executive Council) she connects under-represented groups directly to entry-level candidate roles at The New York Times and elsewhere. The New York Times has recruited and hired multiple candidates from under-represented groups this year as a part of these connections.
Promoting global citizenship and enriching younger generations. As part of the mission-driven culture at The New York Times, Lisa is supporting products that educate and enrich people of all ages and backgrounds – not just the “media elite.”
A powerful female media leader, Ann Moore, gave me my big break in media over 20 years ago and now it’s my turn. I’ve now moved beyond simply making recommendations and opening doors to being personally accountable for helping women and under-represented groups advance in media and advertising.
The University of Georgia
New York City
Executive council, The University of Georgia’s Henry W Grady School of Journalism, Board of American Advertising Foundation