This weeks Q & A is with one of last years honorees, Nina Ignatius. Nina is CEO/Founder of Beibamboo, an organic babywear company dedicated to providing the essential items that answer the everyday needs of newborns while taking into consideration the special requirements of “preemies”.
Inspired by the birth of her premature child she realized there was a need and market for hospital friendly clothing that empowers new parents and nurtures newborns. The designs allow for dressing the child without removing tubes, saving staff time and proven to aid the child’s recovery. All the labels are on the outside so not to chafe sensitive skin, a patent pending seam, and adjustable sizes.
Beibamboo is running a Kickstarter Campaign to expand the collection to newborns and one-year old too, who are treated in hospital. You can learn more and get involved HERE:
1. What was a pivotal momentum of reinvention for you?
Spending time with my preemie daughter at the NICU feeling totally helpless, struggling to do even the most basic parenting tasks like dressing her because of all the tubes and wires and cannulas. I thought there MUST be a way around this. And as there wasn’t a way, I created a way:)
2. Who has been a valuable mentor or sponsor?
I must say that one of our investors, Professor Alf Rehn, (The 2009 Thinkers 50,) who has also become a close friend, has always been there for me. Not always in business related matters, but especially as an honest friend.
3. What is your biggest goal right now?
The biggest goal is to make Beibamboo globally available, both for private persons and for hospital use. We are working with General Electric (who makes the worlds finest incubators) to find the right distribution path. (see blog from GE here; http://www.gereports.com/search/beibamboo)
4. What challenge / achievement are you most proud of?
I must say it is having been selected as part of the “40 over 40” in 2013, no doubt. I have two brothers, one is a lawyer and the other one a revisor / auditor. I opened a bottle of champagne that day and said “I guess none of us guessed that I was going to be the first family member who got a mention in Forbes..!”
5. What was the last business book you read?
The classic “Built to Last” by Jams C. Collins (who I had a chance to meet at a recent Nordic Business Forum dinner, organized by Professor Alf Rehn)
6. What cause do you most want to advance?
One of the things I despise most in the world is female circumcision. But I feel I can do more against it only when I am more successful and have the resources. Until then, I focus on the comfort and well-being of children, starting with the tiniest, most fragile babies … “preemies”
When I was watching my preemie daughter in the incubator, covered with tubes and wires, I felt so helpless as it was virtually impossible to dress her. It felt as if there was nothing I could do to make her feel better and that I was missing out on bonding with her. I really wanted to do something about it, as I sympathized with other parents struggling with the same dilemma.
I designed clothing for maximum comfort of the baby, while paying attention to what parents value too. As Beibamboo clothing has extendable sizes for your fast growing baby, and all labels on the outside and hardly any seams for comfort, you can, as a parent, know that at least the clothing is not the reason if your baby is grumpy or crying.
7. What song can’t you get out of your head?
Hey Brother by Avicii. I love it.
8. What is the best piece of advice you ever received?
This is a bit gross (but not)…I learned that in order not to get nervous around “important” people, all I need to remind myself of is that everybody poops. They are not so scary after that…It has helped me many times when for instance pitching to a big crowd. 🙂
9. What is your “keep me going” quote?
“If you don’t ask, you don’t get”
10. Who on the list of 2013 Honorees would you like to meet?
I would like to meet them all! But at this stage, I think Joanne Wilson would be the first pick