Honorees

Welcome to the Forty Over 40 blog. We frequently spotlight one of our honorees and their thoughts on reinvention, mentorship and momentum…plus a peek into what makes them tick.

This Q & A is with Caroline Boudreaux, founder of Miracle Foundation. Caroline is innovating her field of work by transforming struggling, institutional orphanages in the developing world into stable, loving, nurturing homes and developing proven three-phase method to close gaps in quality of care and helped codify international standards based on United Nations Convention on the Rights of the Child.

1) What was a pivotal momentum of reinvention for you?

May 14, 2000. Mother’s Day in the United Sates. It was the first time I ever visited an orphanage, the first time I saw the plight and the pain of orphaned children. Here is the story:

At age 28, I was an account executive at a TV station in Austin, Texas. I was making more money than I had ever dreamed of and had the material things that seemed to define success: A beautiful home, flashy new car, and active social life. But even though from the outside it looked like I’d made it, I felt empty inside. I was sure there had to be more to life, but I didn’t have a clue what that was. I knew in my heart I had a bigger purpose that I wasn’t fulfilling. It was about that time I decided to take a sabbatical from my job and life. My friend Chris Monheim (now Poynor) and I came up with the crazy idea of taking a trip around the world to chase summer for a year. We pulled out a map of the world and began plotting our course. Chris insisted that one of the stops along the way had to be India; she had been sponsoring a young boy there and wanted to meet him. I was skeptical and thought she was wasting her money. I doubted she was making a difference and told her that it was a scam. In January 2000, we set out on our global journey. By May we had made our way to India and the small, rural village where Manus, Chris’ sponsored child, lived. Upon our arrival, we received a ceremonial welcome from the entire village. Chris was absolutely thrilled to meet Manus and see how her money had been helping him and his family. I couldn’t believe that he was real. We would soon learn that Manus and his family were the lucky ones. A few days later we were invited to dinner at the home of a local family. Nothing could have prepared us for what we were to encounter there. When we arrived, more than a hundred beautiful, hungry, smiling, parentless children greeted us. Our host, Damodar Sahoo, had taken in an orphan child nearly two decades before; over the years he had continued to take in children until his “family” numbered more than a hundred. I had never seen an orphan before in my life. Every single one of them was vying for our attention, sometimes pushing each other out of the way for a hug from us or to touch our hands. It was overwhelming. They were the sweetest, saddest children I had ever seen. There were so many, and every single one was precious and perfect, desperately in need of love, attention—someone to care. A little girl named Sheebani came and put her head on my knee. When I picked her up, she literally pushed her body into mine, in an attempt to get the affection she lacked. I sang her a lullaby and rocked her to sleep. I went upstairs to put her into her crib, and was shocked to see that there wasn’t one. Instead, the room was filled with hard, wooden-slatted beds. No mattresses, just wooden beds that reminded me of a concentration camp. The first orphan I ever held, Sheebani gently laid Sheebani down, but when I heard her bones hit the boards, I broke. I couldn’t believe it that any child had to live like this. Here I was, traveling around the world without a care, and these children were going to bed hungry and lonely every night, on hard wooden beds. I was angry, hurt, and embarrassed. Sheebani’s sleeping quarters with hard, wooden-slatted beds How many more were there? Where were their parents? How could we possibly help? How could we not? The day was auspicious — it was Mother’s Day in the U.S. Right at that moment, I decided I had to do something to help parentless children. I simply could not go on with my life as if they didn’t exist. I prayed that others would help me. The idea for the Miracle Foundation was born that day. A few months later I filed the paperwork and my tiny, start-up nonprofit became official. Donors and sponsors stepped up immediately in order to help these vulnerable children. Miraculously, people of all ages, from all walks of life, and from all socio- economic backgrounds have joined us in this journey over the years. Hundreds have come to India to meet the children we support, and many more have become monthly donors and are financially committed to our work. We’re appropriately named.

2) Who has been a valuable mentor or sponsor?

I’ve had so many of them. Alan Graham who started “Mobile Loaves and Fishes” was our first Board chair and taught me the importance of letting others help me. Joan Holmes, Founding President of The Hunger Project, is a spiritual mentor for me and has taught me how to see the world of possibilities and represent the poor with dignity. Together, Alan and Joan have taught me the real purpose of my work with the Miracle Foundation. When I started on this mission, I believed it was all about the children. But over the years, I have learned that many people have a strong hunger to help others and make a difference. At the Miracle Foundation, we have learned to help people channel that spiritual hunger in productive ways. Ultimately, our work is not just about feeding the physically hungry – it is about finding ways for the spiritually hungry to feed the physically hungry. When you bring these two groups together – the ‘haves’ who wish to give and the ‘have nots’ who need their help – miracles happen. The Miracle Foundation helps bridge that gap between those who want to give miracles, and the children who desperately need them.

3) What is your biggest goal right now?

Our biggest goal right now is to transform every orphanage in the entire Indian state of Maharashtra through partnerships with the state government and other NGOs. Once we prove that it can be done, we plan to expand our model to children who need it all around the globe!

4) How did you get your first job? How did you jump to your second job?

My first job was as a temp here in Austin. At the time, I didn’t know what I wanted to do for a career, and my friends who knew me best convinced me to go into sales. I heard Xerox had a really good training program for their salespeople, so I applied there and started interviewing with them shortly thereafter. On the way to my 3 rd interview, I left my temp job. At Xerox, after finishing my 3 rd interview, I was riding the elevator down and a man got on on the 23 rd floor. He complimented my suit, and I thanked him and told him I was there for an interview. We talked briefly, and when we got to the bottom floor, he asked me to please bring his wife my resume. They were starting a television station and were in need of a good salesperson. TV sounded a lot more exciting to me than copiers, so I did what he asked, interviewed with his wife, and was hired the next day. The rest, as they say, is history.

5) What time do you typically wake up? What do you do every morning?

I wake up at 6am, meditate for 15 minutes, go work out, and then start work.

6) How did you feel on your 30th birthday? What were you doing at that time?

I felt sad. I was successful and young, but also single, childless, and unfulfilled. I had everything that money could buy, but I just wasn’t happy. I knew I was going to have to do something radical to shake things up. On the 2nd month of my 30th year, I quit my job and took a trip around the world. I didn’t know what I was running to but I knew exactly what I was running from….an unfulfilled life.

7) How do you unplug? How often do you unplug?

I’m pretty good at unplugging. My husband Ed and I love to cook and work out together. We love live music, enjoying wine together, playing games, and going to the neighborhood pool. I unplug regularly and don’t have any problems relaxing – because I know it makes me better when I am plugged back in!

8) What’s the best networking contact you’ve made? How did you make it?

Matthew Bishop, the US Business Editor and the New York Bureau Chief at the Economist Magazine. I met him because he and I were both named Young Global Leaders with the World Economic Forum. He’s amazing and a much sought after expert on philanthropy.

9) What challenge / achievement are you most proud of?

I’m most proud of hiring and working with the right people to figure out how to truly change the lives of the orphaned children we serve. I’m proud of knowing what I am not good at and I’m proud that my ego lets me admit when I need help. Surrounding myself with experts and giving them the room and tools to do their jobs has made our organization what it is today.

10) What was the last business book you read?

Good to Great by Jim Collins

11) What cause do you most want to advance?

I want orphaned children to have forever families and feel a sense of belonging.

12) What song can’t you get out of your head?

Fight Song by Rachel Platten

13) What is the best piece of advice you ever received?

“Your job is not to help the starving children. Your job is to find ways for the spiritually hungry to feed the nutritionally hungry. You, Caroline, are a bridge for the have’s and the have not’s.” -Alan Graham

“I love the way you speak for the poor and the way you speak about them. Now it’s time you find a way to let the poor speak for themselves” -JoanHolmes

14) What is your “keep me going” quote?

“You Got This”

15) What is your secret indulgence?

Naps, I love them.

16) Who on the list of prior Honorees would you like to meet?

Paula Froelich, Yahoo Travel Editor-in- Chief/Digital Media

Denise Restauri, CEO, GirlQuake, Forbes.com contributor

June Sugiyama, Director, Vodafone Americas Foundation

Ruth Ann Harnisch, President of The Harnisch Family Foundation; Co-founder of SupporTED; Former Emmy-nominated “recovering journalist”

Anne-Marie Slaughter, Princeton Law Professor; President-elect, New America Foundation

Check out Caroline Boudreaux’s full profile here!

Welcome to the Forty Over 40 blog. We frequently spotlight one of our honorees and their thoughts on reinvention, mentorship and momentum…plus a peek into what makes them tick.

This Q & A is with Celine Schillinger, corporate activist and pharmaceutical executive using innovative social media approaches to disrupt industry and save lives. Celine is innovating her field of work by launching Break Dengue Community, a global alliance to connect existing initiatives and support new ones to fight dengue fever worldwide.

1)  What was a pivotal momentum of reinvention for you?

When I shifted focus from myself to a bigger purpose. I was 40 and I started a movement for change in the workplace, advocating for more diversity. This was a new beginning for me. It has opened huge new perspectives, and made me grow so much. I’ve learnt about diversity, purpose, social media, co-creation… to the point it has become my job now. In the last few years, I have delivered 2 very successful global projects, adding significant value to my employer and to society, based on what I’ve learnt from the diversity movement.

2)  Who has been a valuable mentor or sponsor?

Each time someone has opened up new perspectives, or trusted me to do something difficult, I’ve learnt and grown. There are numerous people I’m grateful for. My late teacher Mrs Audigey gave me ambition. A business leader hired me to run his operations in Vietnam. Another one, later, in China. They took risks and gave me amazing opportunities. My friend Angus pushed me to start a blog, a few years ago; I felt incapable of doing that, but now I can’t thank him enough. With social media and communities of intention, I feel that mentorship has become more collective these last few years. The Change Agents Worldwide community, created by the awesome Susan Scrupski, is a great source of advice and feedback. There’s so much trust between us all.

3)  What is your biggest goal right now?

I want to change the way organizations work. I want to make business more human and more relevant to what employees, customers and stakeholders at large want today. We can’t stick to 20th Century tools and mindset to create value today. They’re not adapted to our complex, globalized and interconnected world. They’re obsolete. I’ve started to change this in my own organization, with corporate activism. There’s considerable energy when you tap into a broader pool of knowledge, common purpose, social media, co-creation. I want to expand this work within my organization and beyond.

4)  How did you get your first job? How did you jump to your second job?

A teacher connected me with a small company owner he knew, who was looking for someone. That’s how I got my first job. I stayed 18 months there, before the company shuts down. Landing the second job is a more interesting story: I went to Vietnam, on my own, to look for a job. I was 23. I settled in a local family, started to learn Vietnamese, and visited dozen of companies to offer my services. Eventually I became the country manager for a small trading firm and stayed 4 fabulous years in Vietnam.

5)  What time do you typically wake up? What do you do every morning?

I wake up earlier since I moved to the US, a year and a half ago. 6:45 am back in France, but 5:30 am here. Work starts earlier, and the kids’ logistics is different. It was hard at first, but you get used to it! I check my social media feed over breakfast, drop my son to his bus stop, and go to work.

6)  How did you feel on your 30th birthday? What were you doing at that time? 

I was working in Beijing, China at the time. I was heading the radio operations for a French media group. I got a big cake at the office and shared it with our Chinese employees – fantastic people I liked a lot. Plus, a party in the evening with friends. It was fun. At the same time, I was becoming aware of how fast time flies. I was thriving in my job, having great opportunities to grow and learn, but wondering how and when I would create a family. It happened 4-5 years later.

7)  How do you unplug? How often do you unplug?

With social media, it’s harder to unplug. I’m often on my phone or tablet. I find so many interesting stuff there! I have met awesome people – now friends – and have got access to so many opportunities! Just wandering around on Twitter or Facebook is actually, for me, a way to unplug. To really unplug, I cook or do sports. I used to row every weekend back in France. In the US, I go to the gym – trying to do so once a week, but I travel quite a bit and it’s hard. I should run more.

8)  What’s the best networking contact you’ve made? How did you make it?

When I started the movement for diversity at work, I googled for information and articles I could share with my fellow activists. I got interested in Avivah Wittenberg-Cox’ work. I realized she was on Twitter, sharing opinions and articles she’d found interesting. I didn’t need to google anymore! I had all the information available here, curated, along with recommendations of more people to follow – that I hadn’t heard of before. And I was able to interact directly with her! That was a big eye opener for me. I hadn’t been keen on exploring social media before; but now that I had a cause, I totally got the value of it. From there, my connections grew, along with knowledge and opportunities. I can’t recommend enough to go on social media. The best networking contact is one you don’t expect. Serendipity is the key.

9)  What was the last business book you read? 

“The Purpose Effect” by Dan Pontefract. An excellent book. The “sweet spot” is when you find yourself at the intersection of the organization’s purpose, your function’s purpose, and you own. I’m in there, right now. It’s very up-lifting.

10) What is your secret indulgence? 

Marmite, every morning. Yummy.

Dark chocolate covered marshmallow bears (don’t know what it is? Click here). More difficult to find here than

Marmite (which is not a bad thing).

11)  Who on the list of prior Honorees would you like to meet?

All of them! The diversity of talents is so inspiring. I’m lucky to have met the amazing Nilofer Merchant already. I’m also following Cindy Gallop’s work, which is super important. I would love to meet Christina Vuleta and Whitney Johnson, who have created that together. It takes a lot of dedication, and hard work, to make other people shine. I’m convinced this project makes a difference for many women, of all ages. I will actually meet Whitney soon, as she speaks at the BIF Summit in Providence RI. Can’t wait!

Check out Celine Schillinger’s full profile here!

Welcome to the Forty Over 40 blog. We frequently spotlight one of our honorees and their thoughts on reinvention, mentorship and momentum…plus a peek into what makes them tick.

This Q & A is with Chia-Lin Simmons,CEO/Co-Founder, RedHelicopter; Founder #binderfullofwomenfounders. Chia-Lin is innovating her field of work by developing technologies to help parents identify and address child self-regulation and independence and aiding the development of a smart parenting “assistant” technology.

1)  What was a pivotal moment of reinvention for you?

By November 2015, I had spent years as a marketing and business development executive for large corporate technology companies, as well as for venture capital-backed startups. I am extremely good at what I did – I am an excellent tech executive. I have a track record of building revenue, acquiring and retaining customers and securing amazing deals. And last November, I was a marketing executive at Google while working on a number of my own “startup” projects and thinking about what I wanted to build for myself and other parents as my “hustle” or “second job.” I wanted a new challenge, an experience profoundly and uncomfortably different from what I had done before. But I was afraid. Like a lot of women, I had worked hard and built expertise, but still had imposter syndrome, thinking that I needed yet another executive job to add to my resume before I could become the perfect founder and CEO for my own startup. That same November, I attended the Summit Series at Sea to think through my options. I met so many accomplished people who took the plunge to pursue their dreams. The person who stood out the most to me was Jimmy Chin, who directed the award-winning documentary film “Meru” about his death-defying climb with his team. When asked why he decided to include an injured climber on his team (it added a tremendous amount of risk to the undertaking – a risk that was literally life and death), he said simply that he went with his gut feeling that he trusted that individual and it was the right thing to do. That really struck me because even though my decision was not physically life and death, it felt like spiritual life and death. Was I going to let imposter syndrome hold me back? Did I trust my gut and my experience to tell me that it was time to start my own company? Was I ready to not just be a great technology executive, but to be what I dreamed of being — a great technology company founder? That was the moment of reinvention for me. After that trip I began building my narrative, forging a new path toward being the founder of my own company.

2)  Who has been a valuable mentor or sponsor?

I feel so fortunate to have been supported by a number of people throughout my career, but two very special people made huge impacts on my career:

– Robert Acker: Robert was my mentor and former manager at Harman International. He was one of those leaders who you would follow anywhere. I turned down a more lucrative offer at another company so that I could work for him at Aha Radio by Harman because I knew that I was going to learn and grow under his leadership. He was smart, strategic and most importantly, he was kind. Robert always had time to provide a helping hand. He gave great advice and pushed me to be better. He was so supportive of me going to Google and using my time after work to develop my startup. He was the ultimate entrepreneur and tech executive, and he is my role model on how to be great at it all. His death had a profound affect on me, and I think often about what I can do to be more like Robert.  He also inspired me to be fearless and to always work on amazing products.

– Don Katz: Don is the founder of Audible, an Amazon company and someone who I consider to be an informal mentor. He hired me in 2005 to launch the company's mobile business. I still remember him asking me if I knew anything about mobile. When I told him no, he said it did not matter. He believed in hiring smart people and letting them build the business. Throughout the time I worked at Audible, I looked to him as a mentor on how to build a business that people loved, with a focus on customers first. We did not have a formal mentor relationship, but he is someone I look up to – even now. He sets a great example of how to support a city as a corporation (Newark, NJ), as well as how to give back and grow the tech industry (he has a new venture capital fund for startups).

3)  What is your biggest goal right now?

My two big goals are the same as most startup entrepreneurs: (1) build an amazing product that I know customers will love and (2) raise venture capital to stay alive so I can realize goal #1! Goal #2 is intrinsic to goal #1 because so many women-founded startups die in the seed stage. It is the hardest part of fundraising because you are asking that initial angel investor or seed investment fund to take a chance on a business that no one else has had before. It's also hard because so few women have the network established to even be able to pitch to angel and seed investors.

4)  How did you get your first job? How did you jump to your second job?

I am so fortunate to be one of the first people to work in the Internet industry. After college, I knew how to create web pages using HTML, and as a result, after applying for several opportunities, I was recruited to work for Newscorp in NYC. Sadly, the company shut down and more than 80% of the people working there were laid off. Luckily, the summer after college and before Newscorp, I had met John Battelle (CEO of Newco, former executive at Wired, Red Herring, etc.) when I attended the Harvard/Radcliffe Summer Publishing Program. In a class of almost 100 people, I was one of the few who understood how to code HTML, what HotWired was and wanted to work with the Internet. I networked with him and after being laid-off with my fellow employees at Newscorp, I wrote him a letter asking for a job. Wired was growing at the time, and I was fortunate to be offered an opportunity to work as a Staff Producer for the amazing Mark Frauenfelder (Editor-in- Chief of Make Magazine, Boing Boing). I took the job and moved to San Francisco from NYC.

5)  What time do you typically wake up? What do you do every morning?

I usually wake up at 5:30 am. I use that time to check email, plan my day, get updated on news (U.S., International, tech industry). Oh yeah, I also catch up on Facebook and Twitter.

6)  How did you feel on your 30th birthday? What were you doing at that time? 

At 30, I felt like I was growing and learning. I was finishing my first year at law school and getting married!

7)  How do you unplug? How often do you unplug?

I have a brief period of time when I unplug nightly. It’s when I put my daughter to bed. I get in bed with her, and we talk and snuggle. We both unwind and talk about my daughter’s day: what made her happy, what made her sad, what she wants to do. It’s not a long period of time to unplug and as she gets older, it may get even shorter, but it’s the best unplugged time I have. It’s the time of day that I cherish the most, and my husband says I’m stingy in sharing this with him! Sadly, outside of this brief 30 minutes, I’m usually online since I work in tech.

8)  What challenge / achievement are you most proud of?

I am most proud of bringing digital content – music, podcasts, audiobooks – into the car. I had worked toward what I call “round-tripping” since 2005. Round-tripping is the ability to listen, without disruption and picking up from where you left off, to the same piece of content anywhere you go. But the car, in which the average American spends at least 1 hour a day, always eluded me. In 2006, I got digital content into portable MP3 players like the iPod and into mobile phones, but not directly into cars, although I had started speaking with automakers like Honda at the time. Only when worked at Aha Radio by Harman International from 2010 – 2014 was I able to make digital content in cars come alive, thus allowing for true “round- tripping.” I still mentor startups and work on projects related to digital media, devices and connected cars.

9)  What was the last business book you read? 

Not quite the typical “business book” but I’m now reading Hatching Twitter by Nick Bilton. On my list to read is The Third Wave by Steve Case.

10)  What cause do you most want to advance?

#binderfullofwomenfounders and #changetheratio. I started #binderfullofwomenfounders because I fear that we are failing in the technology industry. For all our talk about increasing diversity and being inclusive, things are not changing. The two most important engines for Silicon Valley are new startups and the money that funds them. Those are also the two areas where the most profound changes have not happened. We saw a dip in the number of women-founded companies receiving funding between 2014 and 2015. Every year, I hear about how “This will be the year of the woman” in tech, or how more money will go to minority startups. The reality is that funding amounts have not changed. The only way to change the stats at big companies like Google, or Facebook, is to change the engines that run Silicon Valley. You can't grow unicorns like Google and Facebook without startups and those startups are white and male. It’s what the industry believes to be a successful pattern recognition. However, there is more money and more opportunities out there, if we can widen our narrow view to recognize other patterns. It's hard to do. If we want to see a change in the industry that would truly reflect the society we live in – where women are half of the population and minority people are increasing in number – then the companies we fund must reflect that as well. To date, women-founded companies still get low, single-digital funding. This is also reflected by who is giving out the money. There are so few women who are investment partners in venture capital firms. With #binderfullofwomenfounders, I would like to see a change in the ratio for money flowing into women-founded companies and an increase in the number of women venture capitalists. I am joined by 100+ women founders in tech, and also a growing group of male and female venture capitalists who want to see change in the industry. We’re starting with funding women, and I hope I can also bring more women into the venture capital side of the equation as well.

11)  What song can’t you get out of your head? 

Right now, it’s Keep Breathing by Ingrid Michaelson. It’s very appropriate right now since I have to sometimes remind myself daily to “keep breathing” as I tackle tons of stuff. But also, it’s because it’s on my daughter’s Google Play music playlist called “Car with Alexandra.” It’s a great song to sing to.

12)  What is your “keep me going” quote?

Kindness in words creates confidence. Kindness in thinking creates profoundness. Kindness in giving creates love. (from Lao Tzu).

13)  Who on the list of prior Honorees would you like to meet?

There are too many to choose from!

2013:

Anne-Marie Slaughter, Deborah Jackson, Jacki Zehner, Lauren Flanagan, Lesa Mitchell, Trae Vassallo and Bettina Sherick

2014:

Dr. Alissa Johnson, Cindy Gallop, Fran Hauser, Kimberly Bryant, Maria Chrin, Katie Rae and Rachel Sklar

2015:

Melissa Goidel, Sheryl WuDunn, Betsy Beers, Dr. Joan Fallon, Kahshanna Evans and Tereza Nemessanyi

Check out Chia-Lin Simmon’s full profile here!

Welcome to the Forty Over 40 blog. We frequently spotlight one of our honorees and their thoughts on reinvention, mentorship and momentum…plus a peek into what makes them tick.

This Q & A is with Deborah Dugan, Chief Executive Officer at (RED). Deborah is innovating her field of work by working with iconic brands and organizations to develop branded products and services, which when purchased trigger a corporate donation. Contributions invested primarily in HIV/AIDS programs in Africa, focusing on countries with high prevalence of mother-to-child HIV transmission.

1. What challenge/ achievement are you most proud of?

This article published about (RED)

Nelson Mandela Change Maker Award

2. What was the last business book you read?

“F*CK FEELINGS” by Michael and Sarah Bennett. It  is perhaps is a counter message to too much emphasis on well being and entitlement. While offering practical advice for managing all life’s impossible problems, it basically says “stop staring at your navel and get on with things!”.

3. What cause do you most want to advance?

Ending HIV/AIDS. It has affected 72 million people. Staggering. Lets get it off the planet.

4. What song can’t you get out of your head?

Hamilton’s “The Room Where is Happened” – it may be about George Washington, it may be about what you don’t know, and it is definitely about life…

5. What is the best piece of advice you ever received?

Whatever the boss wants, do that first.

6. What is your “keep me going” quote?

“Never doubt that a small group of thoughtful, committed citizens can change the world; Indeed it’s the only thing that ever has” – Margaret Mead

7. What is your secret indulgence?

Classic music.

8. How did you get your first job? How did you jump to your second job?

One summer in college, I made garbage truck axles at a factory in Mobile, Alabama. I was a welder.  When I returned to school with no eyebrows or arm hair, working as a hostess in a restaurant was a welcome piece of cake.

9. What was a pivotal moment of reinvention for you?

I went from a very precise, protective, hopefully accurate corporate lawyer on Wall Street to an Executive at a record company (EMI Records). I learned to be a risk taker, live with “gray” and throw a lot at the wall to see what sticks.

10. Who has been a valuable mentor or sponsor?

Early on one of my bosses, Steve Murphy, the former CEO of Christies, said that I was more creative than I knew. His bringing that to my attention, and believing in me, led me on a different path. Sometimes others see things in us that we don’t see in ourselves. Listen for it.

11. What is your biggest goal right now?

Rid the planet of HIV/AIDS. It can be done- the question is will we do it? The small team I lead at (RED) does its part. We need to get more companies to join in the fight. We can only do this through innovation.

Check out Deborah Dugan’s full 40 Over 40 profile here!